Archive | July, 2010

29 July 2010 ~ Comments Off

What Does a $6.00 Starbucks Latte and a HUGE Billboard Have in Common?

What Does a $6.00 Starbucks Latte and a HUGE Billboard Have in Common?

Okay, it may be a bit of a stretch. But if you think about it, there are quite a few similarities between the pick-me-up that gets you going and the sign that sends your customers reaching for their phones and wallets. Both wake you up. Just as the perfectly brewed Breakfast Blend kick-starts your day,… Read More

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22 July 2010 ~ Comments Off

How Do You Spell SUCCESS?

How Do You Spell SUCCESS?

Arocdnicg to rsceearch cnodcuted at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer are in the rghit pcale. Tihs is buseace the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Writing… Read More

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22 July 2010 ~ Comments Off

Billboard Design. How To Start With Nothing and Make It Something! Part 2 Guest Post with Alex Cramer

Billboard Design. How To Start With Nothing and Make It Something! Part 2 Guest Post with Alex Cramer

How can we minimize the amount of verbiage on our billboard, but say so much more? Being simple with what you say is one of the things that we have to push more than anything with some customers. Some customers feel the need to cram every little thing they can do on their billboard thinking… Read More

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21 July 2010 ~ Comments Off

Billboard Design. How To Start With Nothing and Make It Something! Part 1 Guest Post from Alex Cramer

Billboard Design. How To Start With Nothing and Make It Something! Part 1 Guest Post from Alex Cramer

So you’re looking at designing a billboard to promote your business or organization. Many times during the design process the sales person and designer work together to try and hammer out the perfect design for the customer on the first attempt, but sometimes a few revisions must take place in order to achieve the customer’s… Read More

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15 July 2010 ~ Comments Off

Measure the IMPACT of your Advertising Dollar with CPM.

Measure the IMPACT of your Advertising Dollar with CPM.

     The health of your business depends on how well you understand the ratios and metrics that guide it – revenues, expenses, profits just to name a few.   Several of the biggest questions about advertising is what kind of exposure will you get from your advertising dollar and how can you measure the dollars that… Read More

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13 July 2010 ~ Comments Off

Longview Cove, Indian Lake’s Newest Development

Longview Cove, Indian Lake’s Newest Development

Indian Lake, Ohio is about to get bigger and residents, businesses, and economic development officials are buzzing about the announcement of Longview Cove at Indian Lake. “With the growing number of retirees who desire premium lakefront living, this development couldn’t come at a better time”, says Pam Miller, Executive Director of the Indian Lake Chamber…. Read More

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12 July 2010 ~ Comments Off

Logan County Group Tackles Depression to Save Lives

Logan County Group Tackles Depression to Save Lives

One of the first steps in solving a problem is creating awareness.  The Logan & Champaign County Suicide Prevention Coalition is taking action to spread the word about how to fight depression which is #1 Cause of Suicide. According to the CDC, more than 33,000 Americans die each year by suicide.  There is 1 suicide… Read More

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08 July 2010 ~ Comments Off

Ready to SUPERSIZE your business?

Ready to SUPERSIZE your business?

There’s a reason outdoor advertising is the world’s oldest medium—it works! When you purchase a TV commercial, radio spot, or ad placement in a magazine or newspaper, you have no way of knowing how many of your target consumers will actually see you’re ad. There are countless variables involved—they have to be watching or listening… Read More

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