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“Paper or Plastic?” – An Important Marketing Message

There’s no such thing as bad publicity, right? Think again. When a would-be consumer sees a torn, faded paper billboard, they’re likely to drive away with a negative impression. On the other hand, a vibrant, polished display builds credibility for your product or business.

When purchasing a billboard, one of the most important questions you’ll need to answer is “Paper or Plastic?” Temporary paper boards were widely used in outdoor media for many years, but they’ve recently become a dying trend due to their tendency to fade and tear with exposure to the elements. Paper billboards may be cheaper up-front, but the damage to your image could end up costing you considerably more than your investment.

Plastic high, quality displays provide numerous benefits for your outdoor advertising campaign:

  • Vibrant, long-lasting colors: PVC is inherently UV-resistant, so colors remain crisp and bright even after prolonged exposure to harsh sun rays. We also use automotive-grade pigments designed to resist fading for up to 2 years.
  • Worry-free durability: Even the harshest winds and extreme temperatures are no match for the strength of vinyl. Our rugged displays are guaranteed not to rip or tear for the duration of the campaign.
  • Recycled and green: With the option to choose high, quality recyclable plastic you no longer have to choose between green (environment) and green (cash).
  • Resistant to moisture and mildew: Plastic billboards shrug off precipitation with ease, with no danger of bleeding inks or warping.

At COMSTOR Outdoor, we use only the highest quality PVC vinyl and inks for our billboards. Don’t compromise the effectiveness of your advertisement by printing it on temporary paper billboards. When impact and longevity count, put your message on plastic.

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