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The COMSTOR Outdoor Best Practice Billboard Advertising Checklist

In today’s fast-paced, point-A-to-point-B world, billboards have become a familiar landscape fixture, nearly as common as trees and street signs. With so many messages vying for the attention of drivers’, it’s easy for an average billboard message to get lost in all the clutter.

The good news is, there are plenty of billboards that DO stand out and get results. By replicating their strategies for your next outdoor advertising campaign, you can enjoy an impressive ROI. Below is our core checklist of must-haves for billboard success:

  •  Prime location. Seems like a no-brainer, but it’s amazing how many companies choose to save a few bucks by going with a low-traffic or high-distraction location, and then wonder why their ad falls flat. In the best case scenario, your billboard should be placed in a high-traffic area with no viewing obstructions and minimal competition from other advertisers. Sure, you may pay a premium, but the spike in customers and revenue are the investment.
  • Great design. Never compromise on a lackluster design. The average driver will see your billboard for just a few seconds, (place a real industry stat and source – Ex: 7 second (Source: OutdoorBillboard.com) so you’ve got to make the most of that quick glimpse. Strive for a strategic combination of bold color, visually pleasing images, easy to read text, and memorable and lasting—a tall order, but not with COMSTOR Outdoor. Where you will be able to work with a talented, experienced advertising design specialist.
  • Quality printing. Many businesses make the mistake of reducing advertising costs by using paper billboards with temporary painted-on messages, but these can actually do more harm than good. With exposure to the elements, paper billboards tend to fade, tear, and discolor over time, giving your message a decidedly shabby appearance. Vinyl billboards are growing in popularity, preferred for their long-lasting, vivid colors and resistance to moisture and temperature extremes.

And let’s not forget what’s perhaps the most important factor in billboard success: a proven partner. COMSTOR Outdoor has guided hundreds of businesses to new levels of profits and brand recognition through strategic, well-planned outdoor advertising campaigns.

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