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What are you willing to stop doing?

Three things I am going to STOP DOING…

2012 is just two days away! With all of the vacations, parties, and post-holiday sales, it’s easy to get distracted and forget about one of most important activities this time of year…


Jim Collins, Author of Good to Great coined one of my favorite acronyms, BHAG’s: “Big Hairy Audacious Goals.” A (BHAG) is a visionary goal that is both strategic and emotionally compelling. It’s the kind of goal that is not only exciting, but one that is capable of taking people and companies to a whole new level!

As 2011 comes to a close, there isn’t a better time to be intentional about what you and your organization can accomplish in the coming year.

While I’d like to think that all of my New Years goals and resolutions are certain to happen, the reality is, they won’t unless I can break old habits before I create new ones. Things like procrastinating, not throwing things away, my inadequate filing system (the piles in the back of my car) and also spending too much time on Facebook. I am sure that members of my team would gladly point out a few others too. O.K. I get it; I know I can do better!

So instead of creating another NEW to-do list, I have actually been creating a list of things that I am willing to commit to STOP DOING!

Here are a few of the things on my 2012 STOP DOING LIST:

- I am going to stop checking my e-mail every 5 minutes and start being more strategic about how I use my e-mail.

- I am going to stop saying (Yes) all the time and start thinking about every new opportunity to make sure that it aligns with my values and goals.

- I am going to hold integrity with the meeting times that I establish with co-workers and friends so that we can stay on target with our goals, instead of pushing them to a later date or time.

These are just a few of the changes that I am committed to making and I’d love to hear other ideas that you have been working on too.

My (BHAG) for COMSTOR Outdoor is to be the smartest resource to unlock marketing potential. 2011 was an amazing year for us, but what I realized is that our work is meaningful and that we can do so much more! Every business has a story to tell and we want to be the resource to help businesses realize their story and come to the table with many ways to share it. While we live and breathe outdoor billboards, I am excited to share that we will be bringing on a whole new host of marketing services in 2012. Most importantly, as a valued subscriber you will be the first to know and take advantage of these new offerings!

Finally, as you are working on your own goals for success in 2012, I want to share with you some of my favorite online productivity tools that can help you organize your lists, goals and strategies for next year. Most of these online tools are completely free!

Scroll down and enjoy,

Jason Duff

Dropbox – Virtual hard drive & online Storage: www.dropbox.com

Camtasia – Create online demonstration videos right from your computer: www.camtasia.com

Evernote – An online note taking platform where you can store images, text, videos and websites: www.evernote.com

Basecamp – Online, simple, easy to use project management software. Manages to-dos, files, messages and schedules: www.basecamphq.com

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