23

Jan

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Lessons from this week’s blackout…

Yesterday, Wikipedia, the free online encyclopedia, went dark and staged a blackout.

Yes, one of the most popular sites on the internet turned off their service! In case you didn’t see it, when you visited the website the screen would show the site for just a few seconds and then a large black headline popped up to say, “Imagine a World Without Free Knowledge.”

Google also made a statement and staged their own peaceful protest by placing a large black square over the logo of the web’s most popular search engine. If you put your mouse over the square a statement appeared that read, “Tell Congress: Please don’t censor the web!” If you clicked on that link, you then had the option to get more information and/or contact your representatives to tell them how you feel.

Each of these companies and many more joined in a protest again SOPA (The Stop Online Piracy Act). Click here if you want to learn more about SOPA.

Now, my goal here is not to get into a political discussion or debate, instead I want to give you three powerful marketing lessons that I learned from this week’s events.

Lesson #1: Less is more, be simple with your message. Google and other websites around the Internet found ways to use simple images to block access to their site or restrict access to normal content. When designing everything from brochures to billboards, it is most effective to use as few words or images as possible.

Lesson #2: Create a clear “call to action.” While many people design great advertisements, even some of the best marketing people I know forget to create a clear and simple, “call to action.” What is it that you want your prospect to do in order to learn more or buy your product or service? Ideas include: Contact us, Order now, Share with friends and family, and Sign-up for e-newsletters. If you tell them what you want them to do, you’ll immediately increase your chances of them doing it.

Lesson #3: Encourage others to participate and get involved. Because of the leadership of Google, Wikipedia and others – thousands of sites across the Internet followed their lead and this was because each of them encouraged their tribe to join in. Over 1 million tweets have been created because of this movement. When you launch something, considering teaming up with another organization or company in your area or industry so you can cross promote. For example, this week Bellefontaine’s Peak Performance Entrepreneurship Center teamed up with the restaurant Six Hundred Downtown to achieve a sellout crowd for a successful business workshop. Because of this partnership, both the restaurant and the seminar were extremely successful.

BONUS TIP – Changing up the status quo has a massive payday. Albert Einstein said that the definition of insanity is “doing the same thing over and over again and expecting different results.” If you keep doing the same thing with your marketing, you shouldn’t expect any better results and well…you might be INSANE!

The statements that Google, Wikipedia and thousands made this week created shockwaves of buzz, attention and action. With these three simple steps, you can do the same for your business and we can help.

If you are interesting in learning how we can create a POWERFUL, OUTDOOR BILLBOARD design for you, click here now and watch the video on our website and enter your name and email to schedule a strategy call today.

Click here now to watch the video on our website and enter your information to get a FREE BILLBOARD MARKETING SUCCESS KIT!

Have an awesome Friday,

Jason Duff
Founder/CEO
COMSTOR Outdoor

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