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The secret to Apple’s marketing genius…

I was doing some math this week and came up with some interesting numbers. If 20 years ago you and I would have had the wisdom to purchase 100 shares of Apple stock, that initial investment today would be worth 4000% more than what we paid for it. 

Sounds like a pretty good return, huh? 

We can’t go back 20 years, but what we can do is learn from Apple and try to replicate the company’s success. I want to share a few quick pointers that Apple has taught me that you can start implementing today. 

Now, don’t worry, I am not going to get all techie about the amazing things that Apple’s products can do. Instead, I want to share with you a few nuggets of wisdom that can take your business to a whole new level. 

Before I do that, I have an important question: Why is that people will stand in line for HOURS, even DAYS to get the newest, greatest Apple product? 

While Apple makes great products, this isn’t the only reason why people will do absolutely crazy things to get their hands on one. 

The truth is Apple creates demand for everything that they do. But how? 

Apple puts the customer first. 

Apple’s goal is creating an unsurpassed user experience. This is their number one priority. Everything else is related to how customers respond to their products. 

Apple doesn’t ship too often. 

Apple updates their products just once a year. They ensure each product launch is thorough and polished to perfection. It means they don’t wear out their audience with lots of noise and chatter about mediocre, minor updates. They make a limited number of products available at each store. They also have a great deal of secrecy about what they are doing and some may argue leak information that creates even more buzz for their products. 

Apple hires great people. 

Have you met any Apple employees? They are very well trained about Apple and its culture of creating a positive user experience from the time you walk into a store until the time you walk out with a hand full of purchases. Also, they have a GENIUS bar full of people who are willing to help answer questions which most customers are too embarrassed or intimidated to ask. And an entire training team to show you the ins and outs of your new gadget. 

Apple under promises and over delivers. 

From beginning to end, the experience of buying and enjoying an Apple device is seamless and delightful. Apple packages their products carefully so even the box and wrapping are a pleasure. 

Every day I am learning from Apple and working to implement these strategies and others into my business. If you’ve yet to learn how COMSTOR Outdoor can help you create interesting, powerful and compelling marketing, click here and tell us where you’d like us to send your FREE billboard marketing-for-success package. 

P.S. Exciting News!!! For those of you who may be looking for high impact marketing in the Lima/Allen County area – I am excited to share that we are building 4 BRAND NEW billboards on US 309 and SR 117. They are located near the Wal-Mart Supercenter, Sam’s Club, and hotels and shopping. Average traffic count is over 20,000 cars per day! If you’d like more information, hit reply now and I’ll get you all the important details. 

Have a great weekend!

Jason Duff 

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