Archive | General

02 September 2010 ~ Comments Off

What Types of Businesses Benefit MOST from Outdoor Advertising?

What Types of Businesses Benefit MOST from Outdoor Advertising?

Any business with a destination can benefit from a great billboard. And it doesn’t have to be a physical destination—whether you have a retail store, a restaurant, an 800-number, or an e-commerce website, an outdoor advertising campaign is a cost-effective way to drive customers to your business. Our outdoor advertising clients have included businesses spanning… Read More

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31 August 2010 ~ Comments Off

How Food, Family, and Community Have Helped Make Romer’s Catering Even More Delicious

How Food, Family, and Community Have Helped Make Romer’s Catering Even More Delicious

For more than 36 years people in West Central Ohio have enjoyed the delicious culinary delights from family owned Romer’s Catering. With locations in St. Henry, Celina, and Greenville and now the exclusive caterer at the Quality Inn in Sidney – Romer’s and their staff have happily served thousands at area weddings, anniversaries, birthday parties, community… Read More

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26 August 2010 ~ Comments Off

How Start-Ups Can Boost Business with a Billboard

How Start-Ups Can Boost Business with a Billboard

Small “start-up” businesses face some big challenges—especially if they’re entering into an industry that’s already full of established competitors. For many start-up businesses, it can be so overwhelming to manage funding, operations, and staffing that marketing and branding take a backseat. “I’ll worry about advertising later, once we get the business up and running,” is… Read More

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19 August 2010 ~ Comments Off

“Next Exit Ahead…”

“Next Exit Ahead…”

Because of the challenging economy and rising fuel prices, cost-cutting travelers are flying less and driving more—bad for airlines, but great for advertisers that go outdoor. With more people loading up their cars and starting their family vacations on the road, the audience for billboard ads has significantly increased. Think about your last really long… Read More

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12 August 2010 ~ Comments Off

“Paper or Plastic?” – An Important Marketing Message

“Paper or Plastic?” – An Important Marketing Message

There’s no such thing as bad publicity, right? Think again. When a would-be consumer sees a torn, faded paper billboard, they’re likely to drive away with a negative impression. On the other hand, a vibrant, polished display builds credibility for your product or business. When purchasing a billboard, one of the most important questions you’ll… Read More

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05 August 2010 ~ Comments Off

The COMSTOR Outdoor Best Practice Billboard Advertising Checklist

The COMSTOR Outdoor Best Practice Billboard Advertising Checklist

In today’s fast-paced, point-A-to-point-B world, billboards have become a familiar landscape fixture, nearly as common as trees and street signs. With so many messages vying for the attention of drivers’, it’s easy for an average billboard message to get lost in all the clutter. The good news is, there are plenty of billboards that DO… Read More

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29 July 2010 ~ Comments Off

What Does a $6.00 Starbucks Latte and a HUGE Billboard Have in Common?

What Does a $6.00 Starbucks Latte and a HUGE Billboard Have in Common?

Okay, it may be a bit of a stretch. But if you think about it, there are quite a few similarities between the pick-me-up that gets you going and the sign that sends your customers reaching for their phones and wallets. Both wake you up. Just as the perfectly brewed Breakfast Blend kick-starts your day,… Read More

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22 July 2010 ~ Comments Off

How Do You Spell SUCCESS?

How Do You Spell SUCCESS?

Arocdnicg to rsceearch cnodcuted at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer are in the rghit pcale. Tihs is buseace the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Writing… Read More

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22 July 2010 ~ Comments Off

Billboard Design. How To Start With Nothing and Make It Something! Part 2 Guest Post with Alex Cramer

Billboard Design. How To Start With Nothing and Make It Something! Part 2 Guest Post with Alex Cramer

How can we minimize the amount of verbiage on our billboard, but say so much more? Being simple with what you say is one of the things that we have to push more than anything with some customers. Some customers feel the need to cram every little thing they can do on their billboard thinking… Read More

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21 July 2010 ~ Comments Off

Billboard Design. How To Start With Nothing and Make It Something! Part 1 Guest Post from Alex Cramer

Billboard Design. How To Start With Nothing and Make It Something! Part 1 Guest Post from Alex Cramer

So you’re looking at designing a billboard to promote your business or organization. Many times during the design process the sales person and designer work together to try and hammer out the perfect design for the customer on the first attempt, but sometimes a few revisions must take place in order to achieve the customer’s… Read More

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