Share I found a surprise in my mail box this week. Something that I totally was not expecting. Before I share with you what I received, here’s a little more about my daily mail opening ritual that may surprise you. You may think I’m crazy, but I actually SUBSCRIBE to “snail mail” marketing lists because… Read More
Share Are you ready for some FOOTBALL?!? O.K. I get it, you are either a great fan and will respond to me – or you may be like…what’s the big deal? Having just returned from meetings in Indianapolis this week – I can say with confidence that the city has already started the pre-party. My… Read More
Share I was doing some math this week and came up with some interesting numbers. If 20 years ago you and I would have had the wisdom to purchase 100 shares of Apple stock, that initial investment today would be worth 4000% more than what we paid for it. Sounds like a pretty good return, huh? We… Read More
Share Yesterday, Wikipedia, the free online encyclopedia, went dark and staged a blackout. Yes, one of the most popular sites on the internet turned off their service! In case you didn’t see it, when you visited the website the screen would show the site for just a few seconds and then a large black headline… Read More
Share I had a big breakthrough this week that I wanted to share with you. No, it’s not the fact that it’s snowing outside today which the skier in me is excited about. The advice that I want to share this week is about the importance of outside perspective. I recently had lunch with a… Read More
Share I hope that you had a great New Year’s! Welcome back to reality. It’s been a little hard for me to adjust as I just returned from a week off spending time with my 78-year-old grandparents. They have been roughing it out living at Siesta Key. I don’t know if you’ve heard, but Siesta… Read More
Share Three things I am going to STOP DOING… 2012 is just two days away! With all of the vacations, parties, and post-holiday sales, it’s easy to get distracted and forget about one of most important activities this time of year… DREAMING. Jim Collins, Author of Good to Great coined one of my favorite acronyms,… Read More
Share QR codes (or quick response codes) are a new and fascinating way to promote your brand and business, giving you the ability to measure response rates and calculate your return on investment. They have been integrated into both traditional and interactive marketing campaigns and are great to use on business cards, flyers, newspaper ads, in-store… Read More
Share Are your sales sagging? Is your same old newspaper spot starting to show its age? Could your marketing strategy use a little nip and tuck? Breathe new life into your brand with a COMSTOR Outdoor billboard advertising campaign. It’s quick, painless, and the results show where it counts—your bottom line. In today’s mobile world,… Read More
Share For every billboard that snags the attention of passing drivers, sending them digging for a pen and paper at the next stop light, there are four that elicit little more action than a glance or a yawn. Fortunately, there’s a lot to be learned from the mistakes of others. After spending more than a… Read More
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