Archive | Marketing Strategies

16 September 2010 ~ Comments Off

Need a Marketing Makeover?

Need a Marketing Makeover?

Are your sales sagging? Is your same old newspaper spot starting to show its age? Could your marketing strategy use a little nip and tuck? Breathe new life into your brand with a COMSTOR Outdoor billboard advertising campaign. It’s quick, painless, and the results show where it counts—your bottom line. In today’s mobile world, your… Read More

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09 September 2010 ~ Comments Off

“Tall, Outdoor Type Seeks Bright, Witty Companion…”

“Tall, Outdoor Type Seeks Bright, Witty Companion…”

For every billboard that snags the attention of passing drivers, sending them digging for a pen and paper at the next stop light, there are four that elicit little more action than a glance or a yawn. Fortunately, there’s a lot to be learned from the mistakes of others. After spending more than a decade… Read More

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02 September 2010 ~ Comments Off

What Types of Businesses Benefit MOST from Outdoor Advertising?

What Types of Businesses Benefit MOST from Outdoor Advertising?

Any business with a destination can benefit from a great billboard. And it doesn’t have to be a physical destination—whether you have a retail store, a restaurant, an 800-number, or an e-commerce website, an outdoor advertising campaign is a cost-effective way to drive customers to your business. Our outdoor advertising clients have included businesses spanning… Read More

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26 August 2010 ~ Comments Off

How Start-Ups Can Boost Business with a Billboard

How Start-Ups Can Boost Business with a Billboard

Small “start-up” businesses face some big challenges—especially if they’re entering into an industry that’s already full of established competitors. For many start-up businesses, it can be so overwhelming to manage funding, operations, and staffing that marketing and branding take a backseat. “I’ll worry about advertising later, once we get the business up and running,” is… Read More

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19 August 2010 ~ Comments Off

“Next Exit Ahead…”

“Next Exit Ahead…”

Because of the challenging economy and rising fuel prices, cost-cutting travelers are flying less and driving more—bad for airlines, but great for advertisers that go outdoor. With more people loading up their cars and starting their family vacations on the road, the audience for billboard ads has significantly increased. Think about your last really long… Read More

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12 August 2010 ~ Comments Off

“Paper or Plastic?” – An Important Marketing Message

“Paper or Plastic?” – An Important Marketing Message

There’s no such thing as bad publicity, right? Think again. When a would-be consumer sees a torn, faded paper billboard, they’re likely to drive away with a negative impression. On the other hand, a vibrant, polished display builds credibility for your product or business. When purchasing a billboard, one of the most important questions you’ll… Read More

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05 August 2010 ~ Comments Off

The COMSTOR Outdoor Best Practice Billboard Advertising Checklist

The COMSTOR Outdoor Best Practice Billboard Advertising Checklist

In today’s fast-paced, point-A-to-point-B world, billboards have become a familiar landscape fixture, nearly as common as trees and street signs. With so many messages vying for the attention of drivers’, it’s easy for an average billboard message to get lost in all the clutter. The good news is, there are plenty of billboards that DO… Read More

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03 August 2010 ~ Comments Off

Get On the Fast Track with These Billboard Design Tips

Get On the Fast Track with These Billboard Design Tips

If I could give you just three pieces of advice on billboard advertising design, I would skip my first two points and go directly to the most important thing you need to know. KEEP IT SIMPLE. Why so blunt?  Because often times your current and potential customers are in a big hurry and driving at… Read More

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29 July 2010 ~ Comments Off

What Does a $6.00 Starbucks Latte and a HUGE Billboard Have in Common?

What Does a $6.00 Starbucks Latte and a HUGE Billboard Have in Common?

Okay, it may be a bit of a stretch. But if you think about it, there are quite a few similarities between the pick-me-up that gets you going and the sign that sends your customers reaching for their phones and wallets. Both wake you up. Just as the perfectly brewed Breakfast Blend kick-starts your day,… Read More

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22 July 2010 ~ Comments Off

How Do You Spell SUCCESS?

How Do You Spell SUCCESS?

Arocdnicg to rsceearch cnodcuted at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer are in the rghit pcale. Tihs is buseace the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Writing… Read More

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