The health of your business depends on how well you understand the ratios and metrics that guide it – revenues, expenses, profits just to name a few. Several of the biggest questions about advertising is what kind of exposure will you get from your advertising dollar and how can you measure the dollars that… Read More
There’s a reason outdoor advertising is the world’s oldest medium—it works! When you purchase a TV commercial, radio spot, or ad placement in a magazine or newspaper, you have no way of knowing how many of your target consumers will actually see you’re ad. There are countless variables involved—they have to be watching or listening… Read More
I spend a good part of my day working with businesses and professionals optimizing their marketing and sales strategies. Some of these clients manage hundreds of employees while others are self employed and just getting started. Many of my clients have turned to social media as a primary source for marketing and advertising and they… Read More
The mere mention of the dreaded R-word is enough to give business owners a scare and send them into a “sky is falling” type mentality. While it may be practical to cut costs in certain areas during a recession, advertising isn’t one of them. Numerous studies have shown that companies who maintain—or even increase—their marketing… Read More
“Huh?”, “Ugh.” “No, thanks.”, “Yawn.” What do all of the above have in common? That’s right—they’re all the types of reactions you DON’T want your billboard campaign to elicit from your target audience. We’ve spent a lot of time talking about the right outdoor advertising tactics to make commuters notice, think, remember, and buy. But… Read More
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