02 September 2010 ~ Comments Off

What Types of Businesses Benefit MOST from Outdoor Advertising?

What Types of Businesses Benefit MOST from Outdoor Advertising?

Any business with a destination can benefit from a great billboard. And it doesn’t have to be a physical destination—whether you have a retail store, a restaurant, an 800-number, or an e-commerce website, an outdoor advertising campaign is a cost-effective way to drive customers to your business. Our outdoor advertising clients have included businesses spanning… Read More

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22 July 2010 ~ Comments Off

How Do You Spell SUCCESS?

How Do You Spell SUCCESS?

Arocdnicg to rsceearch cnodcuted at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer are in the rghit pcale. Tihs is buseace the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Writing… Read More

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15 July 2010 ~ Comments Off

Measure the IMPACT of your Advertising Dollar with CPM.

Measure the IMPACT of your Advertising Dollar with CPM.

     The health of your business depends on how well you understand the ratios and metrics that guide it – revenues, expenses, profits just to name a few.   Several of the biggest questions about advertising is what kind of exposure will you get from your advertising dollar and how can you measure the dollars that… Read More

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20 May 2010 ~ Comments Off

Top 3 DON’Ts of Billboard Advertising

Top 3 DON’Ts of Billboard Advertising

“Huh?”, “Ugh.” “No, thanks.”, “Yawn.” What do all of the above have in common? That’s right—they’re all the types of reactions you DON’T want your billboard campaign to elicit from your target audience. We’ve spent a lot of time talking about the right outdoor advertising tactics to make commuters notice, think, remember, and buy. But… Read More

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05 January 2010 ~ Comments Off

Co-Op Your Billboard Advertising

Co-Op Your Billboard Advertising

As a new business on the block, we have to say that our billboard has brought many customers to our store and more pleased to say that for the money spent, we got more return from our billboard than many other forms of advertising, including our tv commercial.                                                                                                                                 When we made the decision to advertise on… Read More

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