23 August 2011 ~ Comments Off

The Really Big Question

The Really Big Question

So it was time to pop the question…I decided to make Renee my wife…of course she would have to accept my proposal to make it official. I knew we were in love, so the question -and the response- was almost a given. Finding a one-of-a-kind engagement ring for a one-of-a-kind wife, wasn’t quite as simple…. Read More

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01 December 2010 ~ Comments Off

“Spend-A-Day” On The Water

“Spend-A-Day” On The Water

How do you enjoy your recreation time? For many, there’s no place like the open water. The bright sun warms your skin as you glide across the lake. A few friends are along for the ride. Maybe your plans call for a peaceful fishing trip, a quick cruise around the lake, stopping across the way… Read More

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08 October 2010 ~ Comments Off

COMSTOR Outdoor Welcomes New Director of Business Development

COMSTOR Outdoor Welcomes New Director of Business Development

COMSTOR Outdoor, an Ohio based outdoor billboard marketing company, is pleased to announce Adam Rammel as its new Director for Business Development. “With a wide range of experience in assisting clients and a Bachelor’s Degree in Marketing and Visual Communication Technology, Mr. Rammel couldn’t be better positioned to deliver value to our clients”, says President/CEO… Read More

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09 September 2010 ~ Comments Off

“Tall, Outdoor Type Seeks Bright, Witty Companion…”

“Tall, Outdoor Type Seeks Bright, Witty Companion…”

For every billboard that snags the attention of passing drivers, sending them digging for a pen and paper at the next stop light, there are four that elicit little more action than a glance or a yawn. Fortunately, there’s a lot to be learned from the mistakes of others. After spending more than a decade… Read More

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19 August 2010 ~ Comments Off

“Next Exit Ahead…”

“Next Exit Ahead…”

Because of the challenging economy and rising fuel prices, cost-cutting travelers are flying less and driving more—bad for airlines, but great for advertisers that go outdoor. With more people loading up their cars and starting their family vacations on the road, the audience for billboard ads has significantly increased. Think about your last really long… Read More

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05 August 2010 ~ Comments Off

The COMSTOR Outdoor Best Practice Billboard Advertising Checklist

The COMSTOR Outdoor Best Practice Billboard Advertising Checklist

In today’s fast-paced, point-A-to-point-B world, billboards have become a familiar landscape fixture, nearly as common as trees and street signs. With so many messages vying for the attention of drivers’, it’s easy for an average billboard message to get lost in all the clutter. The good news is, there are plenty of billboards that DO… Read More

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03 August 2010 ~ Comments Off

Get On the Fast Track with These Billboard Design Tips

Get On the Fast Track with These Billboard Design Tips

If I could give you just three pieces of advice on billboard advertising design, I would skip my first two points and go directly to the most important thing you need to know. KEEP IT SIMPLE. Why so blunt?  Because often times your current and potential customers are in a big hurry and driving at… Read More

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29 July 2010 ~ Comments Off

What Does a $6.00 Starbucks Latte and a HUGE Billboard Have in Common?

What Does a $6.00 Starbucks Latte and a HUGE Billboard Have in Common?

Okay, it may be a bit of a stretch. But if you think about it, there are quite a few similarities between the pick-me-up that gets you going and the sign that sends your customers reaching for their phones and wallets. Both wake you up. Just as the perfectly brewed Breakfast Blend kick-starts your day,… Read More

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22 July 2010 ~ Comments Off

How Do You Spell SUCCESS?

How Do You Spell SUCCESS?

Arocdnicg to rsceearch cnodcuted at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer are in the rghit pcale. Tihs is buseace the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Writing… Read More

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22 July 2010 ~ Comments Off

Billboard Design. How To Start With Nothing and Make It Something! Part 2 Guest Post with Alex Cramer

Billboard Design. How To Start With Nothing and Make It Something! Part 2 Guest Post with Alex Cramer

How can we minimize the amount of verbiage on our billboard, but say so much more? Being simple with what you say is one of the things that we have to push more than anything with some customers. Some customers feel the need to cram every little thing they can do on their billboard thinking… Read More

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