02 September 2010 ~ Comments Off

What Types of Businesses Benefit MOST from Outdoor Advertising?

What Types of Businesses Benefit MOST from Outdoor Advertising?

Any business with a destination can benefit from a great billboard. And it doesn’t have to be a physical destination—whether you have a retail store, a restaurant, an 800-number, or an e-commerce website, an outdoor advertising campaign is a cost-effective way to drive customers to your business. Our outdoor advertising clients have included businesses spanning… Read More

Continue Reading

29 July 2010 ~ Comments Off

What Does a $6.00 Starbucks Latte and a HUGE Billboard Have in Common?

What Does a $6.00 Starbucks Latte and a HUGE Billboard Have in Common?

Okay, it may be a bit of a stretch. But if you think about it, there are quite a few similarities between the pick-me-up that gets you going and the sign that sends your customers reaching for their phones and wallets. Both wake you up. Just as the perfectly brewed Breakfast Blend kick-starts your day,… Read More

Continue Reading

15 July 2010 ~ Comments Off

Measure the IMPACT of your Advertising Dollar with CPM.

Measure the IMPACT of your Advertising Dollar with CPM.

     The health of your business depends on how well you understand the ratios and metrics that guide it – revenues, expenses, profits just to name a few.   Several of the biggest questions about advertising is what kind of exposure will you get from your advertising dollar and how can you measure the dollars that… Read More

Continue Reading

25 June 2010 ~ Comments Off

Outdoor Media: The only ad platform to survive social media?

Outdoor Media: The only ad platform to survive social media?

I spend a good part of my day working with businesses and professionals optimizing their marketing and sales strategies. Some of these clients manage hundreds of employees while others are self employed and just getting started. Many of my clients have turned to social media as a primary source for marketing and advertising and they… Read More

Continue Reading